![]() Open source goodness.Īt the moment, the project is a pretty simple. The hope here is that Tessiutra licensees will try it out, see that it’s a good thing, and run with it, adding features and customizing it to suit their needs. We wanted to stay within our budget, and build a simple tool that does what it says on the tin. ![]() We tried to limit the scope of the project to the bare essentials. So what will it do, and how does it work? This is something we strongly believe in at Cooper Hewitt as well, so we worked with the staff at Tessitura, and figured out a way to share the code within the Tessitura Network, so as not to violate any non-disclosure agreements. Mailchimp was really excited about the idea, and being a forward thinking tech company, they pushed us to make the integration free, and open source. We all got really excited at the possibilities, and so once a small amount of funding was secured, we partnered with JCA, Inc. Mailchimp has a wide variety of third party integrations, and we started to converse about what an integration with Tessitura would look like. It would have been a tough sell to our staff to move them off something they clearly all had grown to love and on to a system that would probably work just fine, but not make their hearts any warmer. We looked at both of them, and while they both did the job at hand, neither of them offered the pleasant experience and incredible analytics tools that Mailchimp did. In the long term strategic plan for Tessitura, it appeared as though we would have to ditch Mailchimp and move to one of the two providers that offer an integration with Tessitura. It’s a super robust, enterprise class system that is sort of the swiss army knife for non-profits, performing arts centers, and more recently, museums. One day along the way, the museum decided to implement Tessitura as our CRM ( constituent relationship management ) and ticketing system. The staff seem to enjoy working in Mailchimp, especially following the recent redesign of the user interface. Our list continues to grow and our “satisfaction” rating remains pretty steadily on the high end. It’s ease of use and deep analytics and reporting tools were a huge win for the museum as a whole. This is a long way around to explain that we all started to fall in love with Mailchimp. If you haven’t noticed by now, I’m trying to include as many marketing buzzwords into this post as possible. Our click through rates were excellent, and it was clear that people were actually reading our emails, and acting on our calls to action. ![]() This was challenging territory for many departments in the museum who relied on the large numbers for a sense of security more than their effectiveness, like at almost every non-profit.īut we pressed on, and noticed quickly that our open rates were dramatically high. After a few “last chance” appeals, our 60K subscribers were whittled down to about 2500. What’s more, Mailchimp placed a lot of emphasis on “list quality” and advised us to put out an appeal to our current bloated list to do an “opt-in” and create a whole new list made up of real people, with valid email addresses, who actually wanted to receive mail from us. Mailchimp offered the museum an incredibly quick set up time, a beautiful user interface, with super clean and easy to use templates. We weren’t getting the results we thought we should, and what’s more, we had no way of measuring our success. Some 60K emails on one massive list powered by a e-marketing service that was clearly heading out of business. this past week, and so I thought I’d write up a blog post to try and explain what it is, how you get it/use it/make it better, and more importantly, why we did it in the first place.Ī long while ago, Cooper Hewitt had an enormous email list. So many of the people I’ve talked to have been asking about the Tessitura-Mailchimp Integration we launched in partnership with Mailchimp and JCA, Inc. It’s the last day of the Tessitura Learning & Community Conference, and I’m all checked out of my hotel, sitting in the conference hall, thinking about all of the things I’ve learned this week, and all of the people I’ve met. … and connect it with all of the power of Tessitura, through this easy to use tool. So you can use this lovely Mailchimp Interface to create your emails… ![]() If you are a Tessitura Licensee, and have access to their BitBucket account, you can get it here. There is now an integration between Tessitura & Mailchimp.
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