![]() L'Oréal got its start in the hair-color business, but the company soon branched out into other cleansing and beauty products. Israeli historian Michael Bar-Zohar describes this in his book, Bitter Scent. L'Oréal hired several members of the group as executives after World War II, such as Jacques Corrèze, who served as CEO of the United States operation. ![]() La Cagoule was a violent French fascist-leaning and anti- communist group whose leader formed a political party Mouvement Social Révolutionnaire (MSR, Social Revolutionary Movement) which in Occupied France supported the Vichy collaboration with the Germans. Schueller provided financial support and held meetings for La Cagoule at L'Oréal headquarters. By 1950, the team was 100 strong by 1984 was 1,000 and was an estimated total of 85,252 in 2021 worldwide. In 1920, the company employed three chemists. The guiding principles of the company, which eventually became L'Oréal, were research and innovation in the field of beauty. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. Young French chemist, developed a hair dye formula called Oréale. In the early 20th century, Eugène Paul Louis Schueller, a 5.6.4 Promoting new methods for plastic recycling.5.5 Joint ventures and minority interests.1.2 Research and development facilities.
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